40% of Minnesota’s population live outside the metropolitan area in communities that have significantly fewer retail food store choices. The vast majority of these stores are large retail chains that provide the convenience factor desired by most consumers but only offer limited varieties of the organic and locally-produced foods being requested by consumers. Likewise most food produced in rural areas is transported to metropolitan areas for sale.
Farmhouse Market seeks to solve this disparity by connecting local and organic food producers with consumers by establishing a technology-based approach to small footprint natural food stores.
Farmhouse Market is a primarily unstaffed, membership-based retail store that is open 24/7 by utilizing technology like a keycard entry system and self-checkouts. Replacing labor with technology offers local and organic food outlets to be established conveniently and affordably in smaller communities that could never attract an outside whole food retailer thus allowing rural communities to increasingly take control over and profit from their own local food production and consumption.